Yours Truly Cupcake

Yours Truly Cupcake is a full service dessert catering company and bakery located in the Rino arts district of Denver Colorado. Despite the business’s strong performance, the website lacks essential user-friendly features. The homepage is deficient in crucial information, such as the company’s history and service pricing. On specification, I developed a more commerce-focused website that captures the vibrant allure of the bakery, while incorporating a robust e-commerce platform optimized for desktop usability.

Overview

Process:

• Competitive analysis and design research

• User research

• Stakeholder and user interviews

• Contextual inquiry

• Card sorting analysis

• Site mapping

• Sketching

• Wireframing,

• Lo-fi prototype

• User testing

• Iterating

• Hi-fi prototype

Role:

As the sole UX researcher and designer for this project, I was responsible for every phase of the process, including conducting the competitive analysis, conceptualizing initial ideas, and refining the second high-fidelity prototype.

Tools:

• Pen & paper

• Sketch

• Craft

• InVision

Competitive Analysis

User Research

For user research, I conducted observations exclusively online, as Yours Truly Cupcake was not accepting in-person purchases, in addition to utilizing card sorting techniques. One of the most significant challenges I encountered was organizing the diverse range of services into intuitive categories for an e-commerce site. To address this, I compiled a list of menu items and asked participants to categorize them, creating their own labels for each grouping to ensure clarity and usability.

Personas

User Journey/Site Map

Lo Fi Prototypes

Responsive Designing